International Multilingual User Group (IMUG) Taps LocalizationGuy President for In-Country Review Presentation

Published Thursday, May 15, 2014

SAN JOSE, Calif. (May 15, 2014) - LocalizationGuy president Aki Ito made a presentation on strategies for successful in-country review for translation and localization projects for the International Multilingual User Group (IMUG), hosted by Adobe Systems in San Jose.

IMUG asked Ito to discuss in-country review because it is considered to be one of the most difficult steps in a localization project. In-country review refers to the use of subject matter experts who are native speakers of the language into which the source content is translated. When source content is complex or technical, and a high level of accuracy is required, in-country review is an important step to ensure the material is comprehended after translation.

"This step is where misunderstanding, disputes, and even complete loss of communication can happen," said Ito. "Poorly handled in-country review can lead to delayed deadlines, compromised quality, higher costs, frustrated project team members and dissatisfied customers." Ito's session provided useful tips that managers can put to practical use immediately. Ito also detailed real-life examples from some of the Japanese projects he has managed. View the presentation slides here.

Founded in 1987, IMUG is a monthly Silicon Valley area forum for globalization, internationalization, localization and translation professionals and language technology users. Meeting topics include Macintosh, Windows, Linux, iPhone, Android and web-based systems and applications; standards for internationalization, localization and globalization; language, language learning and culture; international marketing, start-up business resources and more. Visit the IMUG website for more information.

LocalizationGuy, LLC, is a consultancy led by Aki Ito, a 20-year localization industry veteran and former chairman of the Globalization and Localization Association. LocalizationGuy helps purchasers of language services select and implement optimized localization teams, processes and technologies. LocalizationGuy helps providers of language services create sound business strategies, expand sales and launch strategic marketing efforts.

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