LocalizationGuy's Ideas on How Language Professionals Can Help Brands Published by MultiLingual Magazine
Published Monday, August 18, 2014
DALLAS (Aug. 18, 2014) - LocalizationGuy president Aki Ito's thoughts on how language professionals can help international brands are published in this month's edition of MultiLingual Magazine, a leading periodical of the globalization and localization industry. Ito's article is framed around the struggles McDonald's Japan has endured over the past several years to maintain growth and revitalize its brand image. Arguing that language professionals are much more than translators, Ito points out the ways the localization industry could engage with brands at more strategic level than is common today.
LocalizationGuy, LLC, is a consultancy led by Aki Ito, a 20-year localization industry veteran and former chairman of the Globalization and Localization Association. LocalizationGuy helps purchasers of language services select and implement optimized localization teams, processes and technologies. LocalizationGuy helps providers of language services create sound business strategies, expand sales and launch strategic marketing efforts.