LocalizationGuy Blog
GALA 2013 Miami Recap - Part 3
Published Saturday, April 6, 2013
GALA 2014 Istanbul sales and marketing track?
Everyone is excited about Istanbul in 2014. It will be an amazing venue and most likely, many things will change between now and then. One thing is perfectly clear: people attending GALA were hungry, even verging on ravenous, for insights and information about marketing, sales and how to build business.
LocalizationGuy has suggested that GALA include sales and marketing topics as part of a conference track, because the time we had at KnowledgeFest, though great, barely scratched the surface of our interest in these topics.
A unique approach to collaborating on marketing: Translated in Argentina had a strong presence at GALA, but it's not a company, it's a loose trade group of South American language service providers. They gave a dinner during GALA to raise awareness for all players. They call it "coopetition." It worked pretty well.
What do you think of these conference topics?
Aki Ito:
- "Don't sell, let them buy from you."
- “Wait, LSP owners. You are not ready to hire a salesperson yet!”
Jeff Dalton:
- "The campaign mentality: when your organization needs organizing.”
See you in Instanbul.
Aki Ito, April 6, 2013
